Facebookda reklam pulu necə ödənilir

A good CPC on Facebook is always going to be different from one advertiser to another because good performance is relative to the industry, the product, the audience, etc. To figure out whether you’re getting a good CPC on Facebook or now with a new ad, ad set, or campaign, you should compare the CPC to some of your existing ones. Remember, you naturally will have higher CPCs for bottom-of-funnel campaigns compared to top-of-funnel campaigns. If you don’t have any existing campaigns to compare your CPC to or you want to see if you’re existing campaigns are getting a good CPC, you can use the chart above to see what the average Facebook CPC is and compare it to yours, or you can join our Facebook community where you can ask folks in your same industry what their CPC is to compare yours to.

Facebook reklamı üçün necə ödəyə bilərəm?

SlideTeam has published a new blog titled “Employee Guidance Playbook Templates To Navigate Workforce To Success”. You can view it here. 20 hours ago

SlideTeam added 20 new products (e.g. Completely Researched Decks, Documents, Slide Bundles, etc), which included 220 slides in total in the past 24 hours. Please click here to view them. 23 hours ago

SlideTeam added 2113 new products (e.g. Completely Researched Decks, Documents, Slide Bundles, etc), which included 27469 slides in total in the past 24 hours. Please click here to view them. 1 day ago

SlideTeam has published a new blog titled “Top 10 Brand Strategy Playbook Templates with Samples and Examples”. You can view it here. 2 days ago

Get in touch with your inner creative with our downloadable resources. Access our PowerPoint Ebooks here and become a brilliant presentation designer. 2 days ago

Notifications 5

SlideTeam has published a new blog titled “Employee Guidance Playbook Templates To Navigate Workforce To Success”. You can view it here. 20 hours ago

SlideTeam has published a new blog titled “Top 10 Brand Strategy Playbook Templates with Samples and Examples”. You can view it here. 2 days ago

Get in touch with your inner creative with our downloadable resources. Access our PowerPoint Ebooks here and become a brilliant presentation designer. 2 days ago

Facebookda reklam pulu necə ödənilir?

Facebookda,plastik kart vasitəsilə reklam yerləşdirən zaman ödəniş necə olur? Əvvəlcədən çıxırlar yoxsa hər bəyəndimə görə ödəniş hesablanır, yəqin ki fikrimi çatdıra bildim,məlumatı olan varsa zəhmət olmasa cavablandırsın..

Sualı verdi: black_09 ( 28/01/2012 )
Kateqoriya: Facebook və digər sosial şəbəkələr . facebook, reklam. Qısa keçid.

Verilmiş cavablar və yazılan şərhlər (3 cavab var)

Salam. Plastik kartın məlumatlarını daxil edirsiniz, daha sonra hər kampaniyanın sonuna çıxır pulu, kampaniya müddətsizdirsə, bir neçə gündə bir dəfə çıxır. Yəni borc yığılır, sonra çıxır, hər like-da çıxmır. Kartda pul olmayanda isə siz ora borclu qalmış olursunuz və reklamlarınızı borcu ödəyənədək, yəni kartınıza pul qoyanadək dondururlar.

Cavablamaq üçün sağ sütundan hesaba daxil olmaq lazımdır

çox sağolun,bəs reklamın qiymətləri haqqında nəsə bilirsiz.

Cavablamaq üçün sağ sütundan hesaba daxil olmaq lazımdır

Reklamın qiyməti klikə görədir. Hər klikin qiyməti 1 centdən başlayır. Amma qiymət təkliflə formalaşır, auksion kimi. Bütün reklam verənlər qiymətini təklif edir klikin, yerlərin sayı məhdud olduğuna görə kim daha çox təklif edib onun reklamı yayımlanır. Qiymət təyin edərkən facebook özü sizə təklif edir ki məsələn 0.16$ etsəniz hər kliki, o halda reklamınız problemsiz yayımlanar. Amma Facebook ən rahat yayıma olan qiyməti deyir deyə bir az baha deyir, ondan az da təklif etmək olar. Məsələn Azərbaycan bazarı üçün hazırda 6-7 cent təklif etdikdə tam rahat yayımlanır, 4-5 cent təklif etdikdə bir az aşağı sürətlə yayımlanır(yəni günə 5$ büdcə ayırmısınızsa məsələn, heç də hamısı xərclənmir bəzən). 1-3 cent təklif etdikdə isə demək olar ki reklam çox az hallarda yayımlanır.

Cavablamaq üçün sağ sütundan hesaba daxil olmaq lazımdır
Bu suala aid öz sualım var:
Sual verin
Bu suala cavab vermək istəyirəm:
Cavab verin

Cavab verin

Cavab yazmaq üçün lütfən sağ sütundan və ya buradan hesaba daxil olun.

Average CPC for Facebook Ads

Facebook CPC means cost per click. Typically, when advertisers talk about CPCs, we are specifically referring to link clicks. By default Facebook CPC refers to clicks on ads that include clicking to react to a post, click to view the image, and of course a link click. Obviously this inflates the number of clicks and for most advertisers is a relatively meaningless metric on its own. However, Facebook does provide another CPC metric called ‘CPC (link click)’ that only counts link clicks. In our measurement of Facebook CPCs in the charts above, we use cost per link click. Cost per link click is calculated on Facebook by dividing your spend by the number of link clicks. For example, if your spend was $100 and you got 50 links clicks, your cost per link click was $2 ($100/50=$2.00).

What is a good CPC for Facebook ads?

A good CPC on Facebook is always going to be different from one advertiser to another because good performance is relative to the industry, the product, the audience, etc. To figure out whether you’re getting a good CPC on Facebook or now with a new ad, ad set, or campaign, you should compare the CPC to some of your existing ones. Remember, you naturally will have higher CPCs for bottom-of-funnel campaigns compared to top-of-funnel campaigns. If you don’t have any existing campaigns to compare your CPC to or you want to see if you’re existing campaigns are getting a good CPC, you can use the chart above to see what the average Facebook CPC is and compare it to yours, or you can join our Facebook community where you can ask folks in your same industry what their CPC is to compare yours to.

Why is my Facebook CPC so high?

irrelevant ads or messaging
uncatchy creatives
boring headlines and copy
unconvincing offers

If you have a good CPM and solve the CTR challenges above, you will earn a good CPC.

How do I lower my Facebook CPC?

If you need a lower CPC on your ads, ad sets, or campaigns, look at how you can increase your CTRs.

Here are four ways to lower your CPC by first improving your CTR.

Improve the relevance of your ads to the audience you’re targeting. You can do this by either adjusting your overall ad’s message, or; more easily, adjust your targeting to better match your ads.
Get more creative with your ad images and videos. Take a look at our curated 14 Facebook ad examples for inspiration.
Your ads need to stand out to get clicked on and one of the best ways to do that is to be different to capture attention. Change your copy to be irresistible. This could also be a part of your offer (see below).
Depending on the part of the funnel your targeting, your offers will be different. If you’re using content to warm up top-of-funnel (cold) audiences, perhaps the content needs to be more exciting, drive higher curiosity, or seem better to solve the problem your audience is suffering from. For bottom-of-funnel offers, this will come down to your price, your sales offer, and how you position it in the ad creative.

Once you have a good CTR, your Facebook CPC will naturally drop.