Facebook Messenger reklamları tüm dünyada test edilecek

Once on Messenger, people could browse a visual menu and make an order. They could even pay directly on the app.

YouTube reklamlarını necə söndürmək olar

YouTube, ən böyük video kitabxanasını ehtiva edən dünyaca məşhur bir video hosting xidmətidir. İstifadəçilər ən çox sevdikləri vloqlarını, təlim videolarını, televiziya bölümlərini, musiqi videolarını və daha çoxunu izləməyə gəlirlər. Xidmətdən istifadənin keyfiyyətini azaldan tək şey, bəzən əldən verə bilməyəcəyimiz reklamdır.

Bu gün məşhur Adguard proqramını istifadə edərək YouTube-da reklamları silməyin ən asan yolunu nəzərdən keçirəcəyik. Bu proqram, yalnız hər hansı bir brauzer üçün effektiv bir reklam bloku deyil, həm də açılmasının qarşısı alınacaq ən geniş şübhəli saytlar bazası sayəsində İnternetdə təhlükəsizliyin təmin edilməsi üçün əla bir vasitədir.

YouTube reklamlarını necə söndürə bilərəm?

Bir müddət əvvəl YouTube-da reklam nadir bir şey idisə, bu gün demək olar ki, heç bir video həm əvvəlində, həm də baxış zamanı göstərilən olmadan tamamlanmır. Bu cür müdaxilə edən və açıq-aydın lazımsız məzmundan ən azı iki yolla xilas ola bilərsiniz və bunlar haqqında danışacağıq.

Metod 1: reklam bloker

Brauzerdə həqiqətən effektiv reklam blokerləri çox deyil və bunlardan biri də AdGuard. YouTube’da reklamlardan aşağıdakı şəkildə istifadə edərək qurtula bilərsiniz:

Adguard proqramını yükləyin

1. Hələ Adguard yükləməmisinizsə, bu proqramı kompüterinizə yükləyin.
2. Proqram pəncərəsini işə saldıqdan sonra vəziyyət ekranda görünəcəkdir “Qoruma aktivdir”. Mesajı görürsənsə “Qoruma söndürüldü”, sonra kursoru bu vəziyyətin üzərinə gətirin və görünən elementi vurun “Müdafiəni aktivləşdirin”.

Ayrıca oxuyun: uzantıları bloklayan YouTube reklamı

Metod 2: YouTube Premium’a abunə olun

Əvvəlki metodda nəzərdən keçirilən AdGuard ucuz olsa da ödənilir. Üstəlik pulsuz bir alternativ var – AdBlock – və işi də eyni şəkildə yerinə yetirir. Bəs yalnız YouTube-u reklamsız izləməklə yanaşı, videoları arxa planda oynaya və offline görüntü üçün yükləyə bilmək (rəsmi Android və iOS tətbiqetmələrində) haqqında nə demək olar? Bütün bunlar yaxın vaxtlarda əksər MDB ölkələrinin sakinləri üçün əlçatan olan YouTube Premium-a abunə olmağa imkan verir.

Ayrıca baxın: YouTube videolarını telefonunuza necə yükləmək olar

Bütün imkanlarından maksimum dərəcədə zövq almaq üçün zəhlətökən reklamları unutmaq üçün Google video hosting-in premium seqmentinə necə abunə olacağınızı izah edəcəyik.

1. YouTube səhifələrindən birini brauzerinizdə açın və yuxarı sağ küncdə yerləşən öz profil işarənizdə (LMB) sol vurun.

Nəticə

İndi YouTube reklamlarından necə qurtulacağınızı bilirsiniz. Bu məqsədlər üçün xüsusi bir proqram və ya bloker uzantısı istifadə edin və ya sadəcə Premium’a abunə olun – bu sizin ixtiyarınızdadır, ancaq ikinci seçim, subyektiv fikrimizcə, daha cazibədar və maraqlı görünür. Ümid edirik ki, bu material sizin üçün faydalı oldu.

Facebook Messenger reklamları tüm dünyada test edilecek

Facebook Messenger üzerinde reklam görme fikri, servisin pek çok kullanıcısını rahatsız ediyor. Ancak bu rahatsızlık Facebook’u durduracak gibi görünmüyor. Sosyal paylaşım sitesi, Facebook Messenger reklamları için sürdürülen testlerin önümüzdeki haftalarda dünya geneline yayılacağını açıkladı.

Söz konusu reklamlar, Facebook Messenger’ın ana ekranında gösteriliyor. Reklamları dünya geneline kademeli olarak ulaştırmayı planlayan Facebook, 2017’nin sonu itibarıyla Messenger reklamlarının geniş bir kitle tarafından görülmesi için çalışıyor. Bu hedef, Facebook’un testlerin kapsamını genişletme konusunda neden bu denli istekli olduğunu da gözler önüne seriyor.

VentureBeat sitesine konuşan Messenger’ın ürün sorumlusu Stan Chudnovsky, reklam gösteriminin basit bir gelir konusu olduğunu savundu. Şu anda temel gelir kaynaklarının reklamlar olduğunu söyleyen Chudnovsky; başka iş modellerinin de değerlendirildiğini, ancak bunların da reklamlara bağlı olduğunu belirtti. Kısacası Facebook, kendisine milyar dolarlar kazandıran reklamları daha çok mecrada sunma konusunda çekingen davranmıyor.

Facebook Messenger reklamları için iki farklı model kullanacak

Facebook sohbet servisi üzerinde reklam gösteriminde iki farklı yaklaşım izleyecek. Bazı reklamlar kullanıcıları ilgili bir web sitesine yönlendirecek. Bazı reklamlara tıklandığında ise sohbet ekranı açılacak. Böylelikle kullanıcılar reklam verenler ile doğrudan etkileşim içine girebilecek. Facebook Messenger kullanıcılarının bu reklam gösterim yöntemlerine nasıl karşılık vereceğini görmek içinse beklemek gerekiyor.

Facebook Messenger Ads: How The Pros Get Results in 2022

Facebook Messenger ads can be a powerful tool for digital marketers. Learn how to create and use them to achieve your unique marketing goals.

Sara Nguyen October 19, 2022
Table of Contents

Why use Facebook Messenger ads? These days, more people are using private messaging on social media than ever before. And since Facebook combined its messaging backend with Instagram, Messenger ads have never been more relevant.

Facebook Messenger has 1 billion active users – the same as TikTok.

Messenger is an ultra-personal way to connect directly and privately. Essentially letting businesses treat customers like friends.

It’s an automated way to answer FAQs and develop customer loyalty. This intimate interaction can lead to an above-average conversion rate.

So whether you want to hedge your bets on the future of social, or you’re interested in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to show you how to use Facebook Messenger ads to converse.

Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.

What are Facebook Messenger Ads?

Facebook Messenger ads either start instant-message conversations with individuals or appear within the Messenger app.

Your options for Facebook Messenger ads include:

• Click to Messenger ads: Your standard Facebook ad includes a call-to-action button, and you can set it to “Send Message” to start a conversation between the brand and the consumer.
• Sponsored messages: Are you already chatty with customers on Messenger? Sponsored messages let you retarget current customers and send them promotions on Messenger.
• Messenger Stories ads: These ads appear within the Messenger app between organic stories. If you select this type of ad, you’ll also need to select Facebook Feeds or Instagram Stories to enable Messenger Stories ads.
• Messenger inbox ads: Inbox ads appear in the chat tab within the Messenger app.

Due to data privacy laws, some Messenger ads aren’t available for certain countries. These include:

• Messenger Inbox ads aren’t available to people in the U.S., Canada, Australia, and France
• Sponsored Messages aren’t available to and from Europe and Japan

Regardless of which ad you choose, you’ll want to set up a responsive chat team to respond to messages. Ghosting a potential customer? Not a great look.

Check out our complete guide to Facebook Messenger Bots, if you need a little extra help in the auto-customer service department.

Of course, before you dive into Facebook Messenger ads, you should review your brand’s Facebook ad strategy holistically.

There are a lot of ways to spend your money over there – make sure you’re getting the most bang for your buck.

How to set up Facebook Messenger ads

Step 1. Select your campaign objective and click continue

Campaign objectives are broken down into three categories with various objectives; awareness, consideration, and conversion.

However, Meta is slowly introducing 6 new simplified campaign objectives for Ads Manager.

You may see the older or newer version, but we’ll go over the category names for both.

If you wish to create a Messenger Inbox campaign (meaning the ad will appear in between conversations in the inbox), then you have the following options:

Previous Meta Ads Objective Name	Current Meta Ads Objective Name	Ad Format Types Available
Traffic	Traffic	Image and carousel
App installs	App promotion	Image and carousel
Messages	Engagement	Image and carousel
Conversions	Sales	Image and carousel
Catalog sales	Sales	Image and carousel

You could also put ads on Messenger Stories, and they will appear between organic stories.

If you choose this option, you have a few more objective choices:

Previous Meta Ads Objective Name	Current Meta Ads Objective Name	Ad Format Types Available
Brand awareness	Awareness	Image and video
Reach	Awareness	Image and video
Traffic	Traffic	Image and video
App installs	App promotion	Image and video
Video views	Engagement	Video
Conversions	Sales	Image and video

Many social media managers may want to re-engage with customers who have reached out on Facebook Messenger.

Sponsored messages are what you need to send offers, promotions, and updates directly to customers. You’ll want to choose Engagement as your objective.

Finally, if you’re looking to create an ad with a “Click to Messenger” call-to-action, then you can select traffic, engagement, or sales as your objective.

Step 2: Name your campaign and select optional ad features

Before proceeding any further, you can add a campaign name.

You’ll also need to make decisions about how to run your ad. You may decide to conduct an A/B test to see which ad impacts your audience more.

Or maybe you’ll select to distribute your budget across ad sets. The choice is yours.

If you are running ads related to special categories (like credit, employment, housing, or social issues), then you need to declare it here since requirements vary by country.

Step 3. Choose the conversion location

You’ll be prompted to pick where customers are directed to if they click on your ad. You have 5 options:

Depending on your campaign objective, you may want to choose for people to message you to learn more.

Other managers may want to direct potential customers to a landing page for the company’s website or app. Highly-targeted audiences may want to call.

Step 4. Edit your budget, schedule, and audience

How much will you spend? How long should the campaign run? And who should see it? The answers to these questions can be found in your social media strategy.

Step 5. Choose Advantage+ or manual placements

Choose a placement that meets your goals. Advantage+ placements will choose multiple placements based on where it thinks it will perform best.

If you only want to focus on one placement, then you’ll need to choose manual placements.

For example, maybe you’re looking to set up an ad you only want to appear in the Messenger Inbox.

You’ll need to select “Manual placements” and then choose the relevant ad placement – in this case, Messenger Inbox.

Step 6. Select optimization and delivery

You’ll need to choose an optimization for ad delivery. This means Facebook will target people based on your chosen campaign goal. You have 3 options:

1. Link clicks
2. Impressions
3. Daily unique reach

You can also set a cost-per-result goal that you’re willing to spend. Otherwise, Facebook will focus on spending your entire budget to reach the most results.

Step 7. Add your creative

Depending on your specific ad type, this step will vary. You’ll be uploading or selecting images and videos to include in your ad.

Don’t forget a compelling description to pique interest!

Facebook ad sizes can vary, so we gathered all ad specs in one place here.

Step 8. Hit publish

Your campaign is good to go! You can check back on the Ad Creation manager at any time to pause, tweak, cancel, or extend your campaign. You can also view analytics to see your ad’s effectiveness.

For a more specific step-by-step guide to any of these ad formats, check out the official Facebook FAQs for Sponsored Messages, Click to Messenger ads, Messenger Stories ads, or Messenger Inbox ads.

7 effective Facebook Messenger ads to inspire you

You’re probably amped up and ready to start talking with your customers! Before you dive into that Ad Manager, soak up some inspiration from brands who are using this format in savvy, innovative ways.

D+AF

D+AF, a Taiwanese shoe retailer, created a sleek automated Messenger experience.

It built a chatbot capable of answering questions, sending promotional offers, and making sales.

But users received more than text-based messages – photos and videos were part of the messaging experience.

But D+AF wanted customers to view Messenger as more than just a place for customer service and view it as a commerce channel.

It created an ad campaign with compelling visuals and attractive discounts. With a “Send Message” call-to-action, customers were directed to Messenger to complete the transaction.

They never had to leave Facebook to buy a product.

DMCI Homes

DMCI Homes, a real estate developer, was looking to reach people who were interested in buying a condo or investing in real estate.

Since its target audience frequently used Messenger, it decided to use ads that linked to Messenger.

Once someone clicked on the ad, they were directed to Messenger where they could ask questions about buying a condo.

An automated chatbot helped them and made it easier to determine who were qualified leads.

The developer’s A/B testing showed that Messenger paired with a chatbot led to 25% more qualified leads at a 91% lower cost per click. Now that’s progress!

Tiki

Tiki, a Vietnamese eCommerce platform, sponsored a Facebook-first online reality show, “The Next Face Vietnam”.

Tiki promoted the show on its Facebook page and even shared ads for it. But how was Messenger incorporated?

Well, while the show was airing, Tiki gave free vouchers to people who were commenting with branded hashtags on the Livestream.

The branded hashtags would trigger Messenger to open and share the voucher in a private message.

Tiki also used retargeting with click to Messenger ads to ask viewers to vote for their favorite contestants in upcoming episodes.

Viewers would use Messenger to vote and also receive another voucher from Tiki.

Sky-Dome Hotpot

Sky-Dome Hotpot needed a new way to reach customers after pandemic-related restrictions prevented people from going to its restaurant. It decided to use Messenger to encourage people to order takeaway or delivery.

The restaurant created an ad campaign with a “Send Message” call to action.

Once on Messenger, people could browse a visual menu and make an order. They could even pay directly on the app.

With a refined Messenger strategy, Sky-Dome Hotspot saw a 10x return on ad spend.

PalFish

PalFish was looking to simplify the way parents signed up their kids for language lessons.

It was originally asking parents to fill out a form on its website, but the education company decided to experiment with Messenger for lead generation.

It set up two Messenger ad campaigns.

The first ad campaign directed customers to Messenger with an automated chatbot for parents to ask questions and get answers quickly. Then the chatbot could help customers sign up for a trial lesson.

The second ad campaign led customers to a pre-filled form with their profile information. With a few simple clicks, they could sign up to learn more about PalFish and its classes.

By creating a smoother customer experience, PalFish saw a 5x higher lead conversion rate from Messenger compared to the business-as-usual ad campaign.

Nikuya

Nikuya created an ad campaign of video and dynamic ads optimized for the messages objective.

When people clicked on the ads, they were redirected to Messenger where they were met with an automated digital assistant. Customers could ask questions and place orders all in the same place.

The knife company also used automation technology to respond to people commenting on its ads leaving no potential lead untouched.

ACUVUE Taiwan

ACUVUE Taiwan used a combination of influencer marketing, livestreaming, and

Messenger to promote a new product.

During the livestream, influencers tried the product and shared its benefits. When people commented on the Live event, ACUVUE responded by sending a message on Messenger.

Commenters received coupons redeemable at participating stores to encourage them to purchase the product and visit stores in person.

Facebook Messenger isn’t the only direct-messaging tool out there that brands can incorporate into the customer journey. Check out some inspiring examples from brands using messaging platforms in creative ways. And then let the chatting begin!

Use the Hootsuite Inbox to engage with your customers and respond to messages from all your social channels in one place. You’ll get full context around each message, so you can respond efficiently and focus on strengthening your relationships with customers.

Easily plan, manage and analyze organic and paid campaigns from one place with Hootsuite Social Advertising. See it in action.