Trivago and China’s Huawei Partner for Smartphone Company’s Paid Search
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Trivago and China’s Huawei Partner for Smartphone Company’s Paid Search
The Trivago-Huawei deal is one of several Trivago is piloting where it provides backend services to business partners. These could develop one day into a material revenue stream for the German company.
Trivago, the Germany-based accommodations search company, entered into a multifaceted partnership with the globe’s third-largest smartphone company, China’s Huawei.
The two companies agreed on a strategic partnership to jointly develop travel products in Huawei’s mobile services platform. Essentially, Trivago will be powering a chunk of Huawei’s paid hotel search business. A new Trivago app will appear in Huawei’s app store, which counted 580 million users in 170 countries in September.
The alliance includes jointly developing accommodations’ listings in Huawei’s metasearch product. That search feature is branded as the smartphone company’s Petal Search feature and it also will appear in Huawei’s Petal Maps.
Huawei’s paid search, or metasearch, offering has various hotels and online travel agencies bidding for positions in search results. Although various online travel agencies, from China’s Trip.com to Singapore’s Agoda, are being integrated into the product, the joint operation and partnership with Trivago is expected to be a deeper one.
Huawei is headquartered in Shenzhen, China, and is the third largest-smartphone brand in the world behind Samsung and Apple.
Trivago intends to steer clear of U.S. regulatory complications so the partnership doesn’t include mainland China, and the Germany-headquartered search engine won’t be sharing any U.S. software with Huawei. In 2019, U.S. regulatory authorities essentially banned U.S. communications companies from using Huawei equipment out of fears about its allegedly close ties to the Chinese government and security concerns.
The official commercial launch of Trivago in Huawei’s metasearch offering is October 29.
The deal is essentially one metasearch provider helping another. It’s not a unique arrangement: Hotelscombined powers metasearch for South Korea’s Naver.
Here’s how the Trivago-Huawei metasearch partnership works in its broad outlines:
Online travel agencies such as Expedia and Booking.com provide their hotel inventory to Trivago. When consumers click on a hotel on Trivago provided by Expedia or Booking.com, Trivago earns a click fee and the users navigate to the online travel agency site to book the hotel.
Trivago is essentially providing some of this hotel inventory from its own online travel agency partners to Huawei. When consumers select a hotel on Huawei that’s provided indirectly by Booking.com or Expedia — but brought to Huawei by Trivago — the users navigate in traditional metasearch style to Booking.com or Expedia to book the room.
In this scenario under the new Trivago-Huawei partnership, Booking.com and Expedia listings can say “powered by Trivago” and have the Trivago logo next to them. The Trip.com and Agoda hotel listings for Maldron Kevin Street, a hotel in Dublin, Ireland, for example, might come directly from Trip.com and Agoda, and not Trivago.
It’s interesting that Huawei decided to develop a strategic partnership with Trivago to develop the smartphone company’s hotel search offering, and not fellow Chinese company Trip.com Group, the largest online/offline travel agency in China. The reason is likely because Trivago specializes in metasearch, which seems to be the foundation of Huawei’s travel offering.
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What is Trivago US?
Trivago US is an international platform to compare hotel prices offered from different booking sites, including Booking.com, Hotels.com, Agoda, and over 300 others. On the platform, customers can search through and instantly book more than five million hotels in over 190 countries.
In addition to comparing accommodation offers across different booking websites, there are thousands of options available on Trivago US directly from hotels around the world. With the Trivago Rating Index (tRI), customers can truly get an unbiased assessment of a hotel and choose the best possible option. The Trivago Rating Index (tRI) is a property rating based on Trivago’s unique algorithm and is updated daily based on reviews and other parameters.
The Trivago official website and mobile app are available in 54 languages, including English, German, Spanish, and other popular languages.
Customers have access to a wide range of filters for choosing a home. All accommodation options can be sorted by cost per night, hotel rating, and accommodation type. In addition to standard filters, advanced filters are available for the convenience of customers, allowing them to find a hotel that fully meets all their requirements. For example, filters are available for free parking, Wi-Fi, swimming pools, and other parameters.
In addition to ratings and filters, high-quality photos of rooms and real reviews are available. All this makes choosing a hotel as simple and fast as possible. Along with the main feature of the platform (searching for the best price across hundreds of sites), Trivago US is an indispensable assistant in planning any trip.
Trivago US caters to all types of travelers, from budget travelers to solo travelers to families with children to business travelers to luxury tourists. There is a place for everyone’s preferences and budgets, as a variety of accommodation options are available from modest bungalows to luxurious oceanfront villas.
Find out more about how the service works on the official Trivago website or on review websites.
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Trivago US helps thousands of travelers find the best hotels at the best prices. Join the Trivago US affiliate program, offer your audience worldwide hotels, and earn on every booking.
The Trivago affiliate program is the perfect choice for earning money from a travel blog or other source of traffic. Most travelers need accommodations and Trivago US can help them with that. With Trivago US, your audience will have a handy tool to search for the right hotel for them and, in just a few clicks, find and book that option at the best price. By helping your audience, you will earn on each completed hotel stay.
There are over five million accommodation options available on the official Trivago website. Among the available options there are budget hostels and bungalows, luxury villas, business hotels, and other accommodation options. With a wide range of options available, the Trivago affiliate program is suitable for affiliates of all travel audiences. You can earn on the bookings of budget tourists, travelers with children, business travelers, and other client categories.
The recognition of the Trivago brand in various markets helps partners effectively sell the company’s services. In reviews of the Trivago affiliate program, the brand’s recognition and use of advanced technologies are both noted. A variety of filters is available to customers, as well as payment by all modern methods, which makes the search and booking process simple, and leads to high conversions for Trivago partners.
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Any owner of a travel blog, website, or other traffic sources that meets the terms of the official Trivago US affiliate program can join. Signing up for the Trivago US affiliate program through Travelpayouts.com is free. Trivago promptly considers all applications and, after joining, you will gain access to all affiliate tools and detailed statistics in your Travelpayouts account.
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